Crowd-based Intelligence in New Product Development and Knowledge Sharing - Couverture souple

Heusler, Andreas

 
9783741228667: Crowd-based Intelligence in New Product Development and Knowledge Sharing
Couverture souple
ISBN 10 : 3741228664 ISBN 13 : 9783741228667
Editeur : Books on Demand, 2016

Synopsis

For a long time, any form of crowd was negatively associated with an anonymous, uncontrollable and unpredictable mob. The advent of the digital era and the attendant transition towards a knowledge society have changed this perception. The term is now associated with a high level of social interaction, cooperation and diversity. However, a crowd of people does not act intelligently per se, nor does it produce intelligent results by default. Instead, a crowd-based intelligence requires an appropriate mechanism to generate smart and beneficial outcomes. This dissertation demonstrates how a crowd-based intelligence can be implemented and applied to various fields, in particular for new product development and knowledge sharing purposes. It provides an overview of several application areas and the accompanying design decisions to build a crowd intelligence platform. Beyond conceptual support and a theoretical discourse, this dissertation aims to analyze and share the empirical findings and practical implications that have been gathered in real-world applications of these platforms. Derived from several field studies, we identify five key factors for a successful implementation of a crowd-based intelligence.

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À propos de l?auteur

Andreas Heusler is a research assistant at the Institute of Electronic Commerce and Digital Markets at the Ludwig-Maximilians-Universität München, Germany. He holds a Master in Business Research, a Master of Science in Information Systems, and a Dipl.-Kfm. degree in Business Administration. In 2016 he received his PhD from the Ludwig-Maximilians-Universität in Munich. His research interests include crowd-based intelligence, new product development, open innovation, co-creation, and e-learning.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Books on Demand
Date d'édition
2016
Langue
anglais
ISBN 10 
3741228664
ISBN 13 
9783741228667
Reliure
Broché
Nombre de pages
142
Éditeur
Spann Martin
Coordonnées du fabricant
bod@bod.de
bod@bod.de

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