Hedonic Consumption of Virtual Reality - Couverture souple

9783750268197: Hedonic Consumption of Virtual Reality

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ISBN 10 : 3750268193 ISBN 13 : 9783750268197

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Langue: anglais
ISBN 10: 3750268193
ISBN 13: 9783750268197
Reliure: Tapa blanda
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Hedonic Consumption of Virtual Reality

Joschka M�tterlein

Edit� par Epubli Dez 2019, 2019

ISBN 10 : 3750268193 ISBN 13 : 9783750268197

Neuf Taschenbuch

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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With the release of the Oculus Rift as a virtual reality (VR) device geared towards consumer use and the subsequent acquisition of the developing company by Facebook for two billion dollars, interest in VR technologies has increased tremendously. The consumer market potential of VR has been said to be high, but actual market diffusion is astonishingly slow.The assumed potential of VR is due to its unique characteristics that distinguish VR consumption experiences from experiences employing other media technologies. These characteristics are mainly immersion, telepresence, and interactivity. All three terms describe psychological phenomena that users experience during VR consumption. Whether and how these characteristics make VR really special are questions that this book addresses.It consists of four subsequent empirical studies that clarify which factors are fundamental for hedonic VR consumption; investigate the interplay and effect of immersion, telepresence, and interactivity in the VR consumption of individuals as well as in collaborative contexts; and compare a hedonic VR consumption experience to a similar experience without VR. The findings highlight that consumers perceive various characteristics stronger in VR than in other media technologies, but not necessarily to an extent that allows VR to provide enough hedonic value for broad adoption on the consumer market. 168 pp. Englisch. N� de r�f. du vendeur 9783750268197

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Hedonic Consumption of Virtual Reality

M�tterlein, Joschka

Edit� par epubli, 2020

ISBN 10 : 3750268193 ISBN 13 : 9783750268197

Neuf Couverture souple

impression � la demande

Vendeur : moluna, Greven, Allemagne

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Diese Dissertation untersucht, inwiefern sich Virtual Reality fuer die private Nutzung zu Vergnuegungszwecken eignet. Ergebnis: leidlich.With the release of the Oculus Rift as a virtual reality (VR) device geared towards consumer use and the subsequent ac. N� de r�f. du vendeur 385624265

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Hedonic Consumption of Virtual Reality : Empirical Studies on the Role of Immersion, Telepresence and Interactivity in the Adoption of Virtual Reality-based Systems

Joschka M�tterlein

Edit� par Epubli

ISBN 10 : 3750268193 ISBN 13 : 9783750268197

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - With the release of the Oculus Rift as a virtual reality (VR) device geared towards consumer use and the subsequent acquisition of the developing company by Facebook for two billion dollars, interest in VR technologies has increased tremendously. The consumer market potential of VR has been said to be high, but actual market diffusion is astonishingly slow.The assumed potential of VR is due to its unique characteristics that distinguish VR consumption experiences from experiences employing other media technologies. These characteristics are mainly immersion, telepresence, and interactivity. All three terms describe psychological phenomena that users experience during VR consumption. Whether and how these characteristics make VR really special are questions that this book addresses.It consists of four subsequent empirical studies that clarify which factors are fundamental for hedonic VR consumption; investigate the interplay and effect of immersion, telepresence, and interactivity in the VR consumption of individuals as well as in collaborative contexts; and compare a hedonic VR consumption experience to a similar experience without VR. The findings highlight that consumers perceive various characteristics stronger in VR than in other media technologies, but not necessarily to an extent that allows VR to provide enough hedonic value for broad adoption on the consumer market. N� de r�f. du vendeur 9783750268197

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