Articles liés à Export Planning: A 10-step approach -2nd edition-

Export Planning: A 10-step approach -2nd edition- - Couverture souple

Leeman, Joris

 
9783752847628: Export Planning: A 10-step approach -2nd edition-
Couverture souple
ISBN 10 : 375284762X ISBN 13 : 9783752847628
Editeur : Books on Demand, 2021

Synopsis

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning (2nd edition) provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases, and provides a 10-step guide for the construction of an international marketing plan. Export Planning will enable readers to: 1. systematically select and plan entries into new international markets; 2. enhance the chances of success through an integrated review of analysis and strategy by means of marketing, logistics, organization and finance; 3. assemble a sound line of reasoning from strategy to implementation. Export Planning is a practical book. It describes export and international marketing at a strategic, tactical and operational level, and combines theoretic models with relevant practical experience. New to this 2nd edition is an additional chapter on the implementation of the export transaction. This book is intended for bachelor and graduate students at business schools and universities. This book is also useful for anyone who wants to know more about export planning, international marketing and international market development.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Joris J.A. Leeman MBA is a consultant, trainer and author. He is founder of the Institute for Business Process Management (Institute-BPM.com) and a part-time lecturer at Arnhem Business School in the Netherlands.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Books on Demand
Date d'édition
2021
Langue
anglais
ISBN 10 
375284762X
ISBN 13 
9783752847628
Reliure
Broché
Numéro d'édition
2
Nombre de pages
308
Coordonnées du fabricant
Books on Demand GmbH
bod@bod.de

Überseering 33
Hamburg
22297
Allemagne