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Marketing and Communication for Architects: Fundamentals, Strategies and Practice - Couverture souple
Synopsis
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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Présentation de l'éditeur
The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
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Marketing and Communication for Architects - Fundamentals, Strategies and Practice.
Edité par
Birkhäuser, Basel - Boston - Berlin,, 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
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Marketing and Communication for Architects: a Handbook
Edité par
Birkhäuser Architecture (edition 1), 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
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Marketing and Communication for Architects
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Paperback. Etat : New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. N° de réf. du vendeur LU-9783764365714
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Marketing And Communication For Architects
Edité par
Birkhäuser Architecture, 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
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Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
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Marketing and Communication for Architects
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
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Paperback. Etat : New. The profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage. N° de réf. du vendeur LU-9783764365714
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Marketing and Communication for Architects: a Handbook
Edité par
Springer, 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
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Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : Used. pp. 125. N° de réf. du vendeur 18304724
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Marketing and Communication for Architects: a Handbook
Edité par
Springer, 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
Ancien ou d'occasion
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Marketing and Communication for Architects: a Handbook
Edité par
Springer, 2002
ISBN 10 : 3764365714
ISBN 13 : 9783764365714
Ancien ou d'occasion
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
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Marketing and Communication for Architects: Fundamentals, Strategies and Practice
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2002. Illustrated. Perfect Paperback. . . . . . N° de réf. du vendeur V9783764365714
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