A pane of glass, not more than 1.5 centimetres thick, divides the shop from the pavement. On one side, the climate-controlled interior welcomes those who can buy ; on the other, the intemperate street is where those who cannot buy may look without paying, in the time-honoured ritual ofwindow-shopping. Glass is technically a solid liquid, a magical paradox linking the `real' world with a world of luxury. At their finest, the displays behind it can be magical, too. The editors of Frame magazine have invited ten couturiers and shops to participate in Forefront, an overview of today's shop window culture.
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A half an inch thick glass window separates the sidewalk from the boutique. On the one side, this air-conditioned interior welcomes the affluent customers, on the other, the asphalt, from which those who are not sufficiently well-off, without paying can flatten their noses against the window. Glass is a solid liquid, a magical paradox, which links the real world outside the world of luxury inside. The displays behind it, are ideally magical, too - far more than its individual parts. A display surrounded by windows, the most efficient type of temporary staging of expensive goods, is a neglected discipline of design which plays an important role in our culture. Shop windows tell stories about ourselves and the desires that drive us.
A pane of glass, not more than 1.5 centimetres thick, divides the shop from the pavement. On one side, the climate-controlled interior welcomes those who can buy ; on the other, the intemperate street is where those who cannot buy may look without paying, in the time-honoured ritual ofwindow-shopping. Glass is technically a solid liquid, a magical paradox linking the `real' world with a world of luxury. At their finest, the displays behind it can be magical, too. The editors of Frame magazine have invited ten couturiers and shops to participate in Forefront, an overview of today's shop window culture.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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