Articles liés à Leveraging Mobile Media: Cross-Media Strategy and Innovation...

Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication - Couverture souple

Feldmann, Valerie

 
9783790815757: Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication
Couverture souple
ISBN 10 : 3790815756 ISBN 13 : 9783790815757
Editeur : Springer, 2008

Synopsis

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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Éditeur
Springer
Date d'édition
2008
Langue
anglais
ISBN 10 
3790815756
ISBN 13 
9783790815757
Reliure
Broché
Nombre de pages
288
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