The Field Guide to Typography: Typefaces in the Urban Landscape - Couverture rigide

Dawson, Peter

Couverture rigide

ISBN 10 : 3791348396 ISBN 13 : 9783791348391

Editeur : Prestel Pub, 2013

A propos du livre

Présentation de l'éditeur

From American Typewriter to Zapf Dingbats – this highly engaging and fascinating visual reference helps novices and experts alike identify the typefaces we encounter every day. A quarter of a century ago hardly anybody knew what a font was, let alone the difference between Times Roman and Palatino. But in the present era of blogs, social media, and even a feature film devoted entirely to Helvetica, choosing a typeface is as important as picking the right tie for a job interview, and identifying fonts has evolved into a 21st-century urbanite's version of bird-watching. Written for type fanatics of all stripes, award-winning designer Peter Dawson draws on his immense knowledge to help readers identify and understand the fonts that appear in our daily lives. Inspired by traditional field guides, each spread examines one typeface in depth, listing its designer, year of release, and a brief history that addresses its origins, common uses, and distinguishing characteristics. Hundreds of color photographs reveal typefaces at work in airports and train stations, on smartphones and book jackets, online and in signage. Also included are interviews with influential designers such as Freda Sack, Henrik Kubel, and Jason Smith, and tips for distinguishing between similar-looking fonts. Brimming with facts and photos, this helpful guide offers aspiring as well as proficient "font spotters" all the information they need to identify type in the real world.

Présentation de l'éditeur

The Field Guide to Typography explores and explains the myriad typefaces that we see around us in our day-to-day lives, from airplane liveries to computer screens, from billboard hoardings to signage systems. It presents over 120 typefaces old and new, common and unusual with photographic references to help font spotters identify particular typefaces in the wild. Accompanying background information explains the origin, usage and key features of each typeface, and Field Facts provide little-known nuggets of information to expand your typographical awareness. Attractive and informative, The Field Guide to Typography is a unique visual reference for novice font fans and experienced designers alike, and a comprehensive celebration of our expanding typographic world.

Détails de l'édition

• Éditeur: Prestel Pub
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 3791348396
• ISBN 13: 9783791348391
• Reliure: Relié
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible