Playing the Game: The History of adidas - Couverture rigide

Karlsch, Rainer; Kleinschmidt, Christian; Lesczenski, Jorg; Sudrow, Anne

 
9783791358307: Playing the Game: The History of adidas
Couverture rigide
ISBN 10 : 3791358308 ISBN 13 : 9783791358307
Editeur : Prestel, 2018

Synopsis

This history of adidas, one of the world's most innovative global companies, looks beyond the trademark three stripes to show how the company grew and evolved over time.

Founded in a small town in Bavaria, Germany, the adidas brand has, for nearly a century, been outfitting international sports stars and pop culture icons such as David Beckham, Zinédine Zidane, and Run-DMC as well as everyday men, women, and children across the globe. The story of this evolution--illustrated with numerous historic photographs--is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a worldwide range of sources, the authors also examine brand strategies and globalization since the 1960s. Since its beginnings, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

RAINER KARLSCH is a research associate at the Institute for Contemporary History in Munich/Berlin.

CHRISTIAN KLEINSCHMIDT is Professor for Economic and Social History at the Philipps University in Marburg, Germany.

JÖRG LESCZENSKI is a research associate at the Goethe University in Frankfurt am Main, Germany.

ANNE SUDROW is a historian and was from 2010 to 2018 senior researcher at the Centre for Contemporary History in Potsdam, Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prestel
Date d'édition
2018
Langue
anglais
ISBN 10 
3791358308
ISBN 13 
9783791358307
Reliure
Relié
Nombre de pages
400
Coordonnées du fabricant
non disponible
Personne responsable
non disponible