MI-POP ADVERT NOW PRINT - Couverture rigide

Couverture rigide

ISBN 10 : 3822840270 ISBN 13 : 9783822840276

Editeur : Taschen, 2006

Synopsis

<div>Ideas that sell: today's most effective and original ads The world's sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer's attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world's best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who's interested in the different ways products are advertised around the world.</div>

A propos du livre

À propos de l'auteur

Julius Wiedemann est né et a grandi au Brésil. Après des études de graphisme et de marketing, il s'est installé à Tokyo, où il a travaillé comme directeur artistique pour des magazines numériques et de design. Depuis qu'il a rejoint TASCHEN à Cologne, il a créé la collection numérique et média TASCHEN qui compte aujourd'hui notamment les titres suivants : Digital Beauties, 1000 Game Heroes, Animation Now! et TASCHEN's 1000 Favorite Websites.

Détails de l'édition

• Éditeur: Taschen
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 3822840270
• ISBN 13: 9783822840276
• Reliure: Turtleback
• Nombre de pages: 640
• Éditeur: Wiedemann Julius
• Coordonnées du fabricant: TASCHEN GmbH; contact@taschen.com; ; Hohenzollernring 53. D; K�ln; 50672; Allemagne