The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry (MERKUR: Schriften zum innovativen Marketing-Management) - Spreer, Philipp - Couverture souple

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The Adoption of Interactive Service Technologies, Empirical Evidence from the Retail Industry

Philipp Spreer

Edit� par Verlag Dr. Kovac, Hamburg, 2016

ISBN 10 : 3830092644 ISBN 13 : 9783830092643

Neuf Softcover Edition originale

Vendeur : Verlag Dr. Kovac GmbH, Hamburg, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Softcover. Etat : neu. 1. Auflage. - in englischer Sprache - MERKUR - Schriften zum Innovativen Marketing-Management, Band 100 174 pages. Digitization is assumed to be the most far-reaching social and economic revolution since time immemorial and highly impacts the appearance of brick-and-mortar retailing. Interactive service technologies are expected to be particularly promising elements of the digital transformation in retailing. However, these approaches have not made a substantial breakthrough yet. This book explains why the adoption of technology users is not as evident as assumed. It significantly advances the research stream on technology adoption by extending present models and providing the groundwork for a unified and highly actionable model of service technology resistance. N� de r�f. du vendeur x9264

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