Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin - Couverture souple

Schnbohm, Avo; Urban, Katharina

 
9783832538484: Can Gamification Close the Engagement Gap of Generation Y?: A Pilot Study on the Digital Startup Sector in Berlin
Couverture souple
ISBN 10 : 3832538488 ISBN 13 : 9783832538484
Editeur : Logos Verlag Berlin GmbH, 2014

Synopsis

Gaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.

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Éditeur
Logos Verlag Berlin GmbH
Date d'édition
2014
Langue
anglais
ISBN 10 
3832538488
ISBN 13 
9783832538484
Reliure
Broché
Nombre de pages
127
Coordonnées du fabricant
non disponible
Personne responsable
non disponible