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Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis - Couverture souple

Schlee, Christian

 
9783834823953: Targeted Advertising Technologies in the ICT Space: A Use Case Driven Analysis
Couverture souple
ISBN 10 : 3834823953 ISBN 13 : 9783834823953
Editeur : Springer Vieweg, 2013

Synopsis

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.

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À propos de l'auteur

Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer Vieweg
Date d'édition
2013
Langue
anglais
ISBN 10 
3834823953
ISBN 13 
9783834823953
Reliure
Broché
Nombre de pages
368
Coordonnées du fabricant
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