Strategic Retail Management - Couverture souple

Zentes, Joachim

Couverture souple

ISBN 10 : 383490287X ISBN 13 : 9783834902870

Editeur : GWV Fachverlage GmbH, 2007

Synopsis

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A propos du livre

À propos de l'auteur

Joachim Zentes is Professor of Marketing and Management at the Saarland University, Saarbrucken, Germany. He is Director of the Institute for Commerce & International Marketing (H.I.MA.) and Director of the Europa-Institut at Saarland University. He holds a chair in Business Adminstration, with a focus on Foreign Trade and International Management. Joachim Zentes is also a member of various boards of directors and advisory boards in Germany and abroad. Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair - at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Assistant Professor of Marketing and Management at the Institute for Commerce & International Marketing (H.I.MA.), Saarland University, Saarbrucken.

Détails de l'édition

• Éditeur: GWV Fachverlage GmbH
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 383490287X
• ISBN 13: 9783834902870
• Reliure: Broché
• Nombre de pages: 374
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne