Strategies for Innovators: HHL Open School Case Book - Couverture souple

Möslein, Kathrin M.; Matthaei, Emilio

Couverture souple

ISBN 10 : 3834907618 ISBN 13 : 9783834907615

Editeur : GWV Fachverlage GmbH, 2008

Synopsis

'Strategies for Innovators' is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. For students it offers insight in challenging management practices, for managers in small and medium-sized firms it provides a consistent strategic understanding for the day-to-day handling of innovation at hand.

A propos du livre

À propos de l?auteur

Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher at the University of Oxford (Templeton College) and Research Scholar at the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany.

Détails de l'édition

• Éditeur: GWV Fachverlage GmbH
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 3834907618
• ISBN 13: 9783834907615
• Reliure: Broché
• Nombre de pages: 213
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible