Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures - Couverture souple
Synopsis
Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr. Jesko-Philipp Neuenburg wrote this dissertation under Prof. Malte Brettel's supervision at the WIN chair of the RWTH Aachen.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
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Gabler Verlag, 2010
ISBN 10 : 3834920584
ISBN 13 : 9783834920584
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Market-Driving Behavior in Emerging Firms
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company's market orientation. Likewise it could be shown that for emerging firms market oriented behavior can influence between 20-25% of company success. In addition it has been researched which management measures and which aspects of a company's culture foster this behavior in young, innovative firms. At the same time it should be noted that especially these young, innovative companies often create new markets with their innovative products and that (potential) customers only learn about the product when it is introduced to the market. It is questionable how a market oriented company can be successful in such a situation. Information cannot be generated from the customer and hence also cannot be disseminated or processed. These doubts form the basis for the idea of a 'market-driving behavior'. This is defined as a company's ability to create or influence markets. To date it is, however, unclear how such a behavior should be designed and under which circumstances it contributes to the success of young, innovative companies This is the focus area of this dissertation by Jesko Neuenburg. Its objective is to research the so called market driving behavior (MDB). Mr. 249 pp. Englisch. N° de réf. du vendeur 9783834920584
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Market-driving Behavior in Emerging Firms: A Study on Market-driving Behavior, Its Moderators and Performance Implications in German Emerging Technology Ventures
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Market-Driving Behavior in Emerging Firms
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Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures (Entrepreneurship)
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Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures (Entrepreneurship)
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Gabler Verlag 2010-02-11, 2010
ISBN 10 : 3834920584
ISBN 13 : 9783834920584
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Market-Driving Behavior in Emerging Firms: A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures (Entrepreneurship)
Edité par
Gabler Verlag, 2010
ISBN 10 : 3834920584
ISBN 13 : 9783834920584
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Market-Driving Behavior in Emerging Firms
Edité par
Gabler Verlag, Gabler Verlag Feb 2010, 2010
ISBN 10 : 3834920584
ISBN 13 : 9783834920584
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Market orientation has been established as a source of company success over the past 20 years. Jesko-Philipp Neuenburg researches the market-driving behavior - i.e. the behavior of a company that is directed to fundamentally change the structure of the market and/or behavior of market stakeholders - in emerging firms on a theoretical as well as an empirical level. A study of 224 emerging technology firms in Germany is presented and the results indicate that market-driving behavior has a positive influence on firm success.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 268 pp. Englisch. N° de réf. du vendeur 9783834920584
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Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company's market orientation. Likewise it could be shown that for emerging firms market oriented behavior can influence between 20-25% of company success. In addition it has been researched which management measures and which aspects of a company's culture foster this behavior in young, innovative firms. At the same time it should be noted that especially these young, innovative companies often create new markets with their innovative products and that (potential) customers only learn about the product when it is introduced to the market. It is questionable how a market oriented company can be successful in such a situation. Information cannot be generated from the customer and hence also cannot be disseminated or processed. These doubts form the basis for the idea of a 'market-driving behavior'. This is defined as a company's ability to create or influence markets. To date it is, however, unclear how such a behavior should be designed and under which circumstances it contributes to the success of young, innovative companies This is the focus area of this dissertation by Jesko Neuenburg. Its objective is to research the so called market driving behavior (MDB). Mr. N° de réf. du vendeur 9783834920584
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Market-Driving Behavior in Emerging Firms : A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures
Edité par
Gabler Verlag, 2010
ISBN 10 : 3834920584
ISBN 13 : 9783834920584
Ancien ou d'occasion
Couverture souple
Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 268 | Sprache: Englisch | Produktart: Bücher | Among researchers the concept of market orientation has been broadly discussed for many years stimulated above all by the works of Kohli and Jaworski as well as Narver and Slater. These authors managed to define and operationalize the concept of market orientation in different ways and also empirically confirmed a positive performance impact of a company¿s market orientation. Likewise it could be shown that for emerging firms market oriented behavior can influence between 20-25% of company success. In addition it has been researched which management measures and which aspects of a company¿s culture foster this behavior in young, innovative firms. At the same time it should be noted that especially these young, innovative companies often create new markets with their innovative products and that (potential) customers only learn about the product when it is introduced to the market. It is questionable how a market oriented company can be successful in such a situation. Information cannot be generated from the customer and hence also cannot be disseminated or processed. These doubts form the basis for the idea of a ¿market-driving behavior¿. This is defined as a company¿s ability to create or influence markets. To date it is, however, unclear how such a behavior should be designed and under which circumstances it contributes to the success of young, innovative companies This is the focus area of this dissertation by Jesko Neuenburg. Its objective is to research the so called market driving behavior (MDB). Mr. N° de réf. du vendeur 5720415/2
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