European Retail Research: 2010 volume 24 Issue I - Couverture souple

9783834922540: European Retail Research: 2010 volume 24 Issue I

Couverture souple

ISBN 10 : 3834922544 ISBN 13 : 9783834922540

Editeur : Gabler, 2010

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The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. European Retail Research welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. The review process will support the authors in enhancing the quality of their work and will offer them a reviewed publication outlet. Part of the concept of European Retail Research is a quick publication platform with a speedy procession from manuscript submission to final publication.

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�diteurGabler
Date d'�dition2010
ISBN 10 3834922544
ISBN 13 9783834922540
ReliureBroch�
Nombre de pages236

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European Retail Research: 2010 I Volume 24 Issue I [Paperback ]

Edit� par Gabler Verlag (2010)

ISBN 10 : 3834922544 ISBN 13 : 9783834922540

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European Retail Research: 2010 I Volume 24 Issue I

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ISBN 10 : 3834922544 ISBN 13 : 9783834922540

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European Retail Research European Retail Research. Issue.1

Peter Schnedlitz

Edit� par Gabler Sep 2010 (2010)

ISBN 10 : 3834922544 ISBN 13 : 9783834922540

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Description du livre Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Sch�gel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies 'a good starting base to get even more dominant in the future' (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become 'crucial to survive' (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors. 222 pp. Englisch. N� de r�f. du vendeur 9783834922540

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European Retail Research: 2010 I Volume 24 Issue I: Vol.24/1

Ed. By Schnedlitz, Peter; Schnedlitz, Peter

Edit� par Gabler (2010)

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Description du livre Paperback. Etat : Brand New. 2010 edition. 230 pages. 8.27x5.83x0.55 inches. In Stock. N� de r�f. du vendeur x-3834922544

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European Retail Research European Retail Research. Issue.1

Peter Schnedlitz

Edit� par Gabler (2010)

ISBN 10 : 3834922544 ISBN 13 : 9783834922540

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Description du livre Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - The discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang/Xing 2001; Sch�gel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz/Baal identify mul- channel companies 'a good starting base to get even more dominant in the future' (Hudetz/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become 'crucial to survive' (Emrich 2008, p. 1), and Ahlert/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors. N� de r�f. du vendeur 9783834922540

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