Strategic Retail Management: Text and International Cases - Couverture souple

Zentes, Joachim; Morschett, Dirk; Schramm-Klein, Hanna

 
9783834925367: Strategic Retail Management: Text and International Cases
Couverture souple
ISBN 10 : 3834925365 ISBN 13 : 9783834925367
Editeur : GWV Fachverlage GmbH, 2011

Synopsis

This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrucken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
GWV Fachverlage GmbH
Date d'édition
2011
Langue
anglais
ISBN 10 
3834925365
ISBN 13 
9783834925367
Reliure
Broché
Numéro d'édition
2
Nombre de pages
445
Coordonnées du fabricant
non disponible
Personne responsable
non disponible