Internationalisation and Mode Switching: Performance, Strategy and Timing - Couverture souple

Sachse, Uwe

 
9783834931306: Internationalisation and Mode Switching: Performance, Strategy and Timing
Couverture souple
ISBN 10 : 3834931306 ISBN 13 : 9783834931306
Editeur : Gabler Verlag, 2011

Synopsis

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gabler Verlag
Date d'édition
2011
Langue
anglais
ISBN 10 
3834931306
ISBN 13 
9783834931306
Reliure
Broché
Nombre de pages
440
Coordonnées du fabricant
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