Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice - Couverture souple

 
9783834931344: Advances in Advertising Research (Vol. 2): Breaking New Ground in Theory and Practice
Couverture souple
ISBN 10 : 3834931349 ISBN 13 : 9783834931344
Editeur : Gabler Verlag, 2011

Synopsis

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are considerable value for advancing our knowledge.

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À propos de l?auteur

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gabler Verlag
Date d'édition
2011
Langue
anglais
ISBN 10 
3834931349
ISBN 13 
9783834931344
Reliure
Broché
Nombre de pages
504
Éditeur
Okazaki Shintaro
Coordonnées du fabricant
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