Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People - Couverture souple

Abu-Assab, Samah

 
9783834932334: Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People
Couverture souple
ISBN 10 : 3834932337 ISBN 13 : 9783834932334
Editeur : Gabler Verlag, 2012

Synopsis

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

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À propos de l?auteur

Dr. Samah Abu-Assab graduated under the supervision of Prof. Dr. Daniel Baier at the Department of Marketing and Innovation Management of the Brandenburg University of Technology Cottbus.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Gabler Verlag
Date d'édition
2012
Langue
anglais
ISBN 10 
3834932337
ISBN 13 
9783834932334
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
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