Advances in Advertising Research: Current Insights and Future Trends - Couverture rigide

Couverture rigide

ISBN 10 : 3834942901 ISBN 13 : 9783834942906

Editeur : Gabler, 2012

Synopsis

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.

A propos du livre

À propos de l?auteur

Martin Eisend is Professor of International Marketing at the European University Viadrina, Frankfurt (Oder), Germany.

Tobias Langner is Professor of Marketing at the Schumpeter School of Business and Economics, Bergische University Wuppertal, Germany.

Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Détails de l'édition

• Éditeur: Gabler
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 3834942901
• ISBN 13: 9783834942906
• Reliure: Relié
• Nombre de pages: 448
• Éditeur: Langner Tobias, Okazaki Shintaro, Eisend Martin
• Coordonnées du fabricant: Springer-Verlag GmbH; customerservice@springernature.com; ; Tiergartenstraße 17; Heidelberg; Baden-Württemberg; 69121; Allemagne