On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
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Dr. Tobias Huth promovierte bei Prof. Dr. Joachim Büschken am Lehrstuhl für Marketing und Absatzwirtschaft an der Katholischen Universität Eichstätt-Ingolstadt. Er ist als Manager Business Evaluation bei der BASF AG in Ludwigshafen tätig.
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In theory and practice, cross-functional teams (CFTs) are considered an essential requirement for the success of innovation projects. However, empirical research indicates that the use of CFTs does not automatically lead to successful innovation. It appears favorable that the - ployment of CFTs has to be directed as systematically as well as other organizational actions. Against this background, this dissertation deals with the phase-specific influence of organi- tional and environmental variables for the success of cross-functional innovation projects. New territory is entered by applying a phase-specific perspective. After having outlaid a th- retical framework, the effects of different variables on the success of cross-functional inno- tion projects during the early and the late project stage are empirically investigated. At its core, the purpose of this study is related to the investigation of the intentional and phase-specific use of organizational infrastructures in order to increase the success of inno- tion projects. Thereby, a difference is made between the early and the late project stage. The intentional manipulation of different organizational and environmental variables may become a more complicated venture, if these structures impede and/ or foster creative processes, in- vation and efficiency at the same time. 185 pp. Englisch. N° de réf. du vendeur 9783835009264
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Companies are looking for better ways to develop innovative products. In this regard, cross-functional teams (CFTs) are considered to be a key success factor. However, previous research indicates that the use of CFTs does not automatically lead to successful innovation. It appears that the employment of CFTs has to be implemented as systematically as well as other organizational activities.On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of new cross-functional product development projects. The investigated antecedents are distinguished by organic and mechanistic designs as well as boundary spanning activities. New territory is entered by applying a phase-specific perspective. It is shown that certain antecedents (e.g. participative decision-making, top management support) should be permanently employed, while others (e.g. steering committees, central budgets) should be managed dynamically. Teams are advised to adopt a dynamic blend of flexibility and discipline while constantly interacting with external sources inside the organization.Gabler, Betriebswirt.-Vlg, Abraham-Lincoln-Str. 46, 65189 Wiesbaden 204 pp. Englisch. N° de réf. du vendeur 9783835009264
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Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - In theory and practice, cross-functional teams (CFTs) are considered an essential requirement for the success of innovation projects. However, empirical research indicates that the use of CFTs does not automatically lead to successful innovation. It appears favorable that the - ployment of CFTs has to be directed as systematically as well as other organizational actions. Against this background, this dissertation deals with the phase-specific influence of organi- tional and environmental variables for the success of cross-functional innovation projects. New territory is entered by applying a phase-specific perspective. After having outlaid a th- retical framework, the effects of different variables on the success of cross-functional inno- tion projects during the early and the late project stage are empirically investigated. At its core, the purpose of this study is related to the investigation of the intentional and phase-specific use of organizational infrastructures in order to increase the success of inno- tion projects. Thereby, a difference is made between the early and the late project stage. The intentional manipulation of different organizational and environmental variables may become a more complicated venture, if these structures impede and/ or foster creative processes, in- vation and efficiency at the same time. N° de réf. du vendeur 9783835009264
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Etat : Gut. Zustand: Gut | Sprache: Englisch | Produktart: Bücher | In theory and practice, cross-functional teams (CFTs) are considered an essential requirement for the success of innovation projects. However, empirical research indicates that the use of CFTs does not automatically lead to successful innovation. It appears favorable that the - ployment of CFTs has to be directed as systematically as well as other organizational actions. Against this background, this dissertation deals with the phase-specific influence of organi- tional and environmental variables for the success of cross-functional innovation projects. New territory is entered by applying a phase-specific perspective. After having outlaid a th- retical framework, the effects of different variables on the success of cross-functional inno- tion projects during the early and the late project stage are empirically investigated. At its core, the purpose of this study is related to the investigation of the intentional and phase-specific use of organizational infrastructures in order to increase the success of inno- tion projects. Thereby, a difference is made between the early and the late project stage. The intentional manipulation of different organizational and environmental variables may become a more complicated venture, if these structures impede and/ or foster creative processes, in- vation and efficiency at the same time. N° de réf. du vendeur 3915201/3
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