Anglicisms in the German Business Press: A Corpus-based Study - Couverture souple

Rathmann, Marc

Couverture souple

ISBN 10 : 3836418754 ISBN 13 : 9783836418751

Editeur : VDM Verlag Dr. Mueller E.K., 2007

Synopsis

The debate about the use of Anglicisms in German during the past decade has focused primarily on general language use, whereas languages for specific purposes (with the exception of advertising) have not come under similar scrutiny. The study presented in this book focuses exclusively on the English lexical influence on German business language over time and across different text types. Randomly selected articles (cover stories, editorials, and letters to the editor) of one of Germany's major business magazines, Wirtschaftswoche, serve as the corpus of this study. The author describes and analyzes the use of Anglicisms in this business weekly over a period of 30 years and answers questions such as the following: 4 Is there empirical evidence for an increasing use of Anglicisms in German business language appearing in print media? 5 Are there significant differences in the use of Anglicisms in the selected genres, and do professional journalists and readers differ in their use of these loanwords? 6 Do opinion-centered articles differ from fact-centered articles in the use of English loanwords? 7 Which Anglicisms are used most often? This book should be of interest not only to scholars in the fields of linguistics and language teaching, but also to the general reader interested in Anglo- American influences on German language (and culture), and English loanwords in particular.

A propos du livre

Présentation de l'éditeur

Revision with unchanged content. The debate about the use of Anglicisms in German during the past decade has focused primarily on general language use, whereas languages for spe­cific purposes (with the exception of advertising) have not come under similar scrutiny. The study presented in this book focuses exclusively on the English lexical influence on German business language over time and across different text types. Randomly selected articles (cover stories, editorials, and letters to the editor) of one of Germany’s major business magazines, Wirt­schaftswoche, serve as the corpus of this study. The author describes and analyzes the use of Anglicisms in this business weekly over a period of 30 years and answers questions such as the following: - Is there empirical evidence for an increasing use of Anglicisms in German business language appearing in print media? - Are there significant differences in the use of Anglicisms in the selected genres, and do professional journalists and readers differ in their use of these loanwords? - Do opinion-centered articles differ from fact-centered articles in the use of English loanwords? - Which Anglicisms are used most often? This book should be of interest not only to scholars in the fields of linguistics and language teaching, but also to the general reader interested in Anglo-American influences on German language (and culture), and English loan­words in particular.

Biographie de l'auteur

Ph.D., Michigan State University, is currently a Lecturer in the Department of Germanic Studies at the University of Texas at Austin where he is Coordinator of the Business German program. He also has a Diplom in International Cultural and Business Studies from the University of Passau.

Détails de l'édition

• Éditeur: VDM Verlag Dr. Mueller E.K.
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 3836418754
• ISBN 13: 9783836418751
• Reliure: Broché
• Nombre de pages: 148
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible