Mental Frames and Human Decisions: Determinants of Stable and Unstable Patterns of Decision - Couverture souple

Moreira, Pedro

 
9783836498791: Mental Frames and Human Decisions: Determinants of Stable and Unstable Patterns of Decision
Couverture souple
ISBN 10 : 3836498790 ISBN 13 : 9783836498791
Editeur : VDM Verlag, 2009

Synopsis

Human decisions are often far from rational. Although the normative models of decision are still valid as research frameworks and performance standards, research consistently showed that neither the decision patterns are coherent with the rational normative model nor the decisions seem consistent enough for a general theory of decision to be developed. This thesis is focused on the mental frames or determinants that produce specific patterns of decision, discussing three main themes: (1) risk perception, the psychological dimension of risk, risk preferences and implications on decisions; (2) cultural determinants, the influence of the cultural background in the production of different decision patterns from equivalent decision problems, and; (3) cognitive determinants, fundamental factors which influence on decisions extends beyond cultural differences. The results show that risk perception is influenced by the time length of the foreseeable consequences (stealth risks were perceived as higher threats than catastrophic risks), with potential relevance to the fields of Economics, Management, Marketing and Behavioural Sciences.

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Présentation de l'éditeur

Human decisions are often far from rational. Although the normative models of decision are still valid as research frameworks and performance standards, research consistently showed that neither the decision patterns are coherent with the rational normative model nor the decisions seem consistent enough for a general theory of decision to be developed. This thesis is focused on the mental frames or determinants that produce specific patterns of decision, discussing three main themes: (1) risk perception, the psychological dimension of risk, risk preferences and implications on decisions; (2) cultural determinants, the influence of the cultural background in the production of different decision patterns from equivalent decision problems, and; (3) cognitive determinants, fundamental factors which influence on decisions extends beyond cultural differences. The results show that risk perception is influenced by the time length of the foreseeable consequences (stealth risks were perceived as higher threats than catastrophic risks), with potential relevance to the fields of Economics, Management, Marketing and Behavioural Sciences.

Biographie de l'auteur

Pedro Moreira lectured at the Institute for Applied Psychology (ISPA), Lisbon, Portugal, the Catholic University, Lisbon, Portugal, and the University of Strathclyde, Glasgow, Scotland, United Kingdom, by which was awarded a Ph.D. degree. Currently at the Institute For Tourism Studies (IFT), Macau SAR, PR China.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
VDM Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
3836498790
ISBN 13 
9783836498791
Reliure
Broché
Nombre de pages
164
Coordonnées du fabricant
non disponible
Personne responsable
non disponible