A history of advertising-anglais - va - Couverture rigide

Pincas, Stephane ; Loiseau, Marc

9783836502122: A history of advertising-anglais - va

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ISBN 10 : 3836502127 ISBN 13 : 9783836502122

Editeur : Taschen GmbH, 2007

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This engrossing, oversized (9.75x11.25") volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation �2008 Book News, Inc., Portland, OR (booknews.com)

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� propos de l?auteur

Authors Stephane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some of the most legendary French brands nationally and internationally. Their in-depth knowledge about the field and their personal adventures are reflected in this publication.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Taschen GmbH
Date d'�dition: 2007
Langue: anglais
ISBN 10: 3836502127
ISBN 13: 9783836502122
Reliure: Reli�
Nombre de pages: 336
Coordonn�es du fabricant: TASCHEN GmbH
contact@taschen.com

Hohenzollernring 53. D
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50672
Allemagne

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A History of Advertising

Stephane Pincas; Marc Loiseau

Edit� par TASCHEN, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

Ancien ou d'occasion Couverture rigide

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Hardcover. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G3836502127I5N00

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A History of Advertising

Stephane Pincas; Marc Loiseau

Edit� par TASCHEN, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

Ancien ou d'occasion Couverture rigide

Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis

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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N� de r�f. du vendeur G3836502127I4N00

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A History of Advertising

Pincas, Stephane; Loiseau, Marc

Edit� par TASCHEN, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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History of Advertising: Creative Promotion

Loiseau, Marc

Edit� par TASCHEN, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR004235464

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History of Advertising: Creative Promotion

Pincas, Stephane

Edit� par Taschen GmbH, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur rev9990475536

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A history of advertising

St�phane Pincas

Edit� par Taschen, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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Vendeur : Bookbot, Prague, R�bublique tch�que

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Hardcover. Etat : Fair. Spuren von Feuchtigkeit / N�sse; Leichte Rillen / Absch�rfungen / Risse / Knicke. This title presents the evolution of the ad. The history of western advertising is a long one, starting as early as the 1630s, when frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country's Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of the modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.Divided by into sections by decades, this book explores the most legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on every campaign. You will find the picture of the camel that originated the Camel package, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising. N� de r�f. du vendeur 2fabb856-dfa8-4a1e-b800-d25706f8f632

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A History of Advertising

Pincas, Stephane

Edit� par Taschen America Llc, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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Vendeur : Anybook.com, Lincoln, Royaume-Uni

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Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,2300grams, ISBN:9783836502122. N� de r�f. du vendeur 5808062

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A History of Advertising

Pincas, St�phane and Loiseau, Marc

Edit� par Taschen, K�ln, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

Ancien ou d'occasion Couverture rigide

Vendeur : George Longden, Macclesfield, Royaume-Uni

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Hardback. Etat : Very Good. Etat de la jaquette : Very Good. A clean, bright copy, with a few unobtrusive slight bumps at edges of boards. 280 x 240 mm. 336 pp. Lavishly illustrated. Book. N� de r�f. du vendeur HN104

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A History of Advertising

Pincas, Stephane; Loiseau, Marc

Edit� par TASCHEN, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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hardcover. Etat : new. N� de r�f. du vendeur Shelfdream3836502127

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A History of Advertising 1842 - 2006

Stephane Pincas and Marc Loiseau

Edit� par Taschen, Germany, 2008

ISBN 10 : 3836502127 ISBN 13 : 9783836502122

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Vendeur : SAVERY BOOKS, Brighton, East Sussex, Royaume-Uni

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Hardcover. Etat : Very Good. Etat de la jaquette : Very Good. Hardback. 28.5x25cm. 335 pages. Clean & tight book. Flat pages. No inscriptions. Jacket is not torn. Front flap is not clipped & is not priced. Dispatched Royal Mail First Class with TRACKING boxed in cardboard. ref ZX-HOA. N� de r�f. du vendeur 051931

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