Va-The Package Design Book 3 - Couverture rigide

Couverture rigide

ISBN 10 : 3836553821 ISBN 13 : 9783836553827

Editeur : TASCHEN, 2014

Synopsis

<p>Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories—beverages, food, body, luxury, and other markets—and no fewer than 50 subcategories.</p><p>Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.</p>

A propos du livre

À propos de l?auteur

Julius Wiedemann a étudié le graphisme et le marketing, et a été directeur artistique pour des magazines spécialisés dans le numérique et le design à Tokyo. Ses nombreux titres chez TASCHEN comprennent Illustration Now!, Logo Design, Jazz Covers et Information Graphics.

Détails de l'édition

• Éditeur: TASCHEN
• Date d'édition: 2014
• Langue: allemand
• ISBN 10: 3836553821
• ISBN 13: 9783836553827
• Reliure: Relié
• Nombre de pages: 416
• Éditeur: Wiedemann Julius
• Coordonnées du fabricant: TASCHEN GmbH; contact@taschen.com; ; Hohenzollernring 53. D; K�ln; 50672; Allemagne