All-American Ads of the 70s - Couverture rigide

Couverture rigide

ISBN 10 : 3836588609 ISBN 13 : 9783836588607

Editeur : TASCHEN, 2022

Synopsis

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbed-down gems as "sisters are different from brothers," the slogan used for an African-American hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

A propos du livre

À propos de l?auteur

Steven Heller est coprésident de la filière «School of Visual Arts MFA Designer as Author». Directeur artistique du New York Times pendant 33 ans, rédacteur de la colonne «Visuals» de la New York Times Book Review, il est en outre l’auteur de 120 livres sur le graphisme, l’illustration et la caricature politique.

À propos de la quatrième de couverture

As television and other media began to compete for the advertising dollar, new ideas were being incorporated into a post-hippie world where social consciousness, health, and environmental awareness went head-to-head with the Me Generation. From disco to funk to punk, this weighty volume delivers an exhaustive and nostalgic overview of this transitional period of advertising.

Détails de l'édition

• Éditeur: TASCHEN
• Date d'édition: 2022
• Langue: multilingue
• ISBN 10: 3836588609
• ISBN 13: 9783836588607
• Reliure: Relié
• Nombre de pages: 638
• Éditeur: Heimann Jim
• Coordonnées du fabricant: customerserviceB2B@taschen.com; customerserviceB2B@taschen.com; ; Hohenzollernring 53; Köln; 50672; Allemagne