All-American Ads of the 30s - Couverture rigide

Couverture rigide

ISBN 10 : 3836588668 ISBN 13 : 9783836588669

Editeur : TASCHEN, 2025

Synopsis

Step (or jitterbug) into the dazzling world of 1930s American advertising, where bold promises, slick design, and more than a touch of wishful thinking kept the country dreaming through the Great Depression. While wallets tightened, creativity soared--glossy magazine pages teemed with cheerful, colorful ads selling everything from beauty creams to Hawaiian vacations, all wrapped in an air of optimism that defied the hard times.

At the dawn of the decade, the sleek, modernist aesthetics of European avant-garde design shook up the industry, introducing stylized, symbolic, and even abstract ads that emphasized visuals over words. But as reality set in, admen pivoted to a more hard-sell approach, favoring bold headlines, big promises, and down-to-earth pitches that resonated with a nation struggling to get by. Irony and subtlety had no place when people needed practical solutions--and so began the golden age of persuasive, no-nonsense marketing.

This treasure trove reveals the relentless optimism of 1930s campaigns that painted pictures of affluent, carefree American life, where a better future was just one purchase away and Lucky Strikes helped Hollywood stars find their focus on set. Whether it was for a Shaeffer pen, a Buick sedan, or the Frigidaire '35, these endorsements reassured hard-working folk that prosperity was just around the corner.

A vivid time capsule of Depression-era consumerism, with more than 800 vintage ads, it reveals how Madison Avenue didn't just sell products--it sold hope, glamor, and the great American dream.

A propos du livre

À propos de l'auteur

Jim Heimann es editor ejecutivo de TASCHEN América. Este antropólogo cultural, historiador y ávido coleccionista es autor de numerosos libros sobre arquitectura, cultura pop e historia de la Costa Oeste, Los Ángeles y Hollywood, como Surfing; Los Angeles. Portrait of a City, California Crazy y la serie All-American Ads, todos de TASCHEN.

Détails de l'édition

• Éditeur: TASCHEN
• Date d'édition: 2025
• Langue: multilingue
• ISBN 10: 3836588668
• ISBN 13: 9783836588669
• Reliure: Relié
• Nombre de pages: 640
• Éditeur: Heimann Jim
• Coordonnées du fabricant: GPSR Kontakt; customerserviceB2B@taschen.com; ; Hohenzollernring 53; Köln; 50672; Allemagne