Reputation Management in Small and Medium-sized Enterprises: Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany. - Couverture souple

Burkhardt, Robert

9783836658256: Reputation Management in Small and Medium-sized Enterprises: Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.

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ISBN 10 : 3836658259 ISBN 13 : 9783836658256

Editeur : Diplomica Verlag, 2008

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�diteur: Diplomica Verlag
Date d'�dition: 2008
Langue: anglais
ISBN 10: 3836658259
ISBN 13: 9783836658256
Reliure: Broch�
Nombre de pages: 122
Coordonn�es du fabricant: kontakt@bedey-media.de
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Reputation Management in Small and Medium-sized Enterprises

Burkhardt, Robert

Edit� par Diplomica Verlag, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

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Reputation Management in Small and Mediumsized Enterprises Analysis and evaluation of the use of Reputation Management A survey of Small and Mediumsized Enterprises in Germany

Robert Burkhardt

Edit� par Diplomica, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

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Reputation Management in Small and Medium-sized Enterprises. Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.

Burkhardt, Robert

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ISBN 10 : 3836658259 ISBN 13 : 9783836658256

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Reputation Management in Small and Medium-sized Enterprises

Robert Burkhardt

Edit� par Diplomica Verlag Mrz 2008, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -�It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yo�ll do things differently.� (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen � what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these �five minutes� to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company�s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation. 122 pp. Englisch. N� de r�f. du vendeur 9783836658256

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Reputation Management in Small and Medium-sized Enterprises

Burkhardt, Robert

Edit� par Diplomica Verlag, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. &Uumlber den AutorRobert Burkhardt, born 1969, management consultant and computer scientist. MBA with distinction 2007 at Institute for International Management Consulting, Ludwigshafen University of Applied Sciences. Professional exper. N� de r�f. du vendeur 5391184

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Reputation Management in Small and Medium-sized Enterprises

Robert Burkhardt

Edit� par Diplomica Verlag M�r 2008, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

Neuf Taschenbuch

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Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -�It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yo�ll do things differently.� (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen � what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these �five minutes� to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company�s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation.disserta Verlag, Hermannstal 119K, 22119 Hamburg 122 pp. Englisch. N� de r�f. du vendeur 9783836658256

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Reputation Management in Small and Medium-sized Enterprises : Analysis and evaluation of the use of Reputation Management. A survey of Small and Medium-sized Enterprises in Germany.

Robert Burkhardt

Edit� par Diplomica Verlag, 2008

ISBN 10 : 3836658259 ISBN 13 : 9783836658256

Neuf Taschenbuch

impression � la demande

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - �It takes 20 years to build up a reputation and five minutes to ruin it. If you think about that, yo�ll do things differently.� (Warren Buffett)British Petrol, Deutsche Bank, Nike, Siemens, Volkswagen � what do these companies have in common First, they are part of the world market leaders in their business area and successful trendsetters, e.g. British Petrol in sustainable resources, Nike in sports goods and Siemens in high technology. Second, all of them had these �five minutes� to ruin their reputation. They are perceived in close contact with environmental pollution, mass layoffs, child labour, corruption and fraud. What went wrong and how strong were the economical influences from these issues In fact, these companies did not care enough about managing their reputation in an appropriate way and it is obvious that they underestimated the power of their stakeholders. Reputation Management comprises the total of a company�s systematic activities to influence its reputation positively. By now it is regarded as a pivotal instrument to support corporate management. Due to their size and influence, multinational corporations dominated upcoming reputation issues for decades. But in the age of Internet and mobile communication reputation has become more visible for every size of company, which requires explicit management. As a result, Small and Medium-sized companies face a new challenge. This work will contribute in bringing more clarity into this situation. N� de r�f. du vendeur 9783836658256

Contacter le vendeur