Methods for Assessing Brand Value: A Comparison Between the Interbrand Model and the Bbdo s Brand Equity Evaluator Model - Couverture souple

Soto J., Tatiana

Couverture souple

ISBN 10 : 3836658720 ISBN 13 : 9783836658720

Editeur : Diplomica, 2008

Synopsis

In today's highly competitive business environment, companies have recognised the increasing importance of brands as one of their most important assets. However, now the discussion is how to measure the value of such an important asset and what makes this valuation important. The purpose of this thesis is the critical comparison between two well-known brand valuation methods in order to choose the one that reflects the monetary value of a brand best possible. For this purpose, the methods are first analysed in relation to their compliance with the requirements for brand valuation methods. Secondly, the extent to which the methods can be applied for the different valuation purposes is also analysed. The two selected methods are the Interbrand model (from Interbrand Zintzmeyer & Lux) and the Brand Equity Evaluator model (from BBDO Consulting).

Détails de l'édition

• Éditeur: Diplomica
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 3836658720
• ISBN 13: 9783836658720
• Reliure: Broché
• Nombre de pages: 108
• Coordonnées du fabricant: non disponible
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