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Market Entry Strategies for Russia: A comprehensive survey based on expert interviews - Couverture souple

Schorsch, Martin

 
9783836664691: Market Entry Strategies for Russia: A comprehensive survey based on expert interviews
Couverture souple
ISBN 10 : 3836664690 ISBN 13 : 9783836664691
Editeur : Diplomica Verlag, 2009

Synopsis

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Martin Schorsch, born 1967 in Münster, studied history, political sciences and Slavonic studies in Kiel and Berlin and subsequently added an MBA degree. He worked in the fields of Marketing, Human Resource and General Management for Russian companies and German Companies operating on the Russian Market. He is currently working as CFO for a German company in Kiyv (Ukraine).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Diplomica Verlag
Date d'édition
2009
Langue
anglais
ISBN 10 
3836664690
ISBN 13 
9783836664691
Reliure
Broché
Nombre de pages
112
Coordonnées du fabricant
non disponible
Personne responsable
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