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Parental Decisions on Processed Snack Choices: A Study of Thai Parents in Bangkok, Thailand - Couverture souple
Synopsis
Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children's influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Andreas Senkbeil, born in 1978, has studied Industrial Engineering and Management specializing in Innovation Management and holds a Master in Business Administration. He received Departmental Honors from the School of Business and Technology at Webster University, Campus in Thailand. He recently returned from Thailand to work for one of Germany's leading companies in the Banking and Insurance Industry.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Parental Decisions on Processed Snack Choices
Edité par
Diplomica Verlag Okt 2009, 2009
ISBN 10 : 3836680815
ISBN 13 : 9783836680813
Neuf
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children s influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence. 100 pp. Englisch. N° de réf. du vendeur 9783836680813
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Parental Decisions on Processed Snack Choices: A Study of Thai Parents in Bangkok, Thailand
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Diplomica Verlag, 2009
ISBN 10 : 3836680815
ISBN 13 : 9783836680813
Neuf
Couverture souple
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Parental Decisions on Processed Snack Choices:A Study of Thai Parents in Bangkok, Thailand
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Parental Decisions on Processed Snack Choices: A Study of Thai Parents in Bangkok, Thailand
Edité par
Diplomica Verlag, 2009
ISBN 10 : 3836680815
ISBN 13 : 9783836680813
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marketing of snacks is a very complex mechanism which is specifically constructed to influence children s consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children s knowledge of brands, consumer attitudes, a. N° de réf. du vendeur 5391869
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Parental Decisions on Processed Snack Choices
Edité par
Diplomica Verlag Okt 2009, 2009
ISBN 10 : 3836680815
ISBN 13 : 9783836680813
Neuf
Taschenbuch
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children¿s influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence.disserta Verlag, Hermannstal 119K, 22119 Hamburg 100 pp. Englisch. N° de réf. du vendeur 9783836680813
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Parental Decisions on Processed Snack Choices : A Study of Thai Parents in Bangkok, Thailand
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing of snacks is a very complex mechanism which is specifically constructed to influence children's consumer choice and behavior. The effects of advertising can be seen on multiple levels affecting children's knowledge of brands, consumer attitudes, and eating behavior. Investigating the effect of children s influence on parental decision making is essential to marketers who need to assess the performance of their communications and devise new marketing strategies for the future. This research proposes to identify what factors influences parents in their purchase decision for snacks and what roles children play in the parental purchase decisions for snacks. Furthermore the research concentrates on processed snacks in order to determine the most prominent factors in the Thai food market and thus propose appropriate information for marketers based on empirical research collected. This book makes important contributions to the family respectively parental decision making research and it should serve as a framework to the future research in the area of children's influence. N° de réf. du vendeur 9783836680813
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Parental Decisions on Processed Snack Choices | A Study of Thai Parents in Bangkok, Thailand
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Taschenbuch. Etat : Neu. Parental Decisions on Processed Snack Choices | A Study of Thai Parents in Bangkok, Thailand | Andreas Senkbeil | Taschenbuch | 100 S. | Englisch | 2009 | Diplomica Verlag | EAN 9783836680813 | Verantwortliche Person für die EU: Dryas Verlag, ein Imprint der Bedey und Thoms Media GmbH, Hermannstal 119k, 22119 Hamburg, kontakt[at]dryas[dot]de | Anbieter: preigu. N° de réf. du vendeur 101480089
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