Advertising and Design: Interdisciplinary Perspectives on a Cultural Field - Couverture souple

Couverture souple

ISBN 10 : 3837623483 ISBN 13 : 9783837623482

Editeur : Transcript Verlag, 2014

Synopsis

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints. With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

A propos du livre

À propos de l?auteur

Beate Flath (Dr.) is Assistant Professor at the Department of Musicology, University of Graz. Her research focuses on sound in mass-media and on the intersection of aesthetics and economy-related aspects of music.

Eva Klein (Dr.) works at the Department of Art History, University of Graz. Her research interests focus on modern art, design and advertising.

Détails de l'édition

• Éditeur: Transcript Verlag
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 3837623483
• ISBN 13: 9783837623482
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 232
• Éditeur: Flath Beate, Klein Eva
• Coordonnées du fabricant: non disponible
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