The Power of Persuasion: Becoming a Merchant in the 18th Century - Couverture souple

Haasis, Lucas

 
9783837656527: The Power of Persuasion: Becoming a Merchant in the 18th Century
Couverture souple
ISBN 10 : 3837656527 ISBN 13 : 9783837656527
Editeur : Transcript Verlag, 2023

Synopsis

Lucas Haasis found a time capsule: A complete mercantile letter archive of the merchant Nicolaus Gottlieb Luetkens who lived in 18th century Hamburg. Luetkens travelled France between 1743-1745 in order to become a successful wholesale merchant. He succeeded in this undertaking via both shrewd business practice and proficient skills in the practice of letter writing. Based on this unique discovery, in this microhistorical study Lucas Haasis examines the crucial steps and activities of a mercantile establishment phase, the typical letter practices of Early Modern merchants, and the practical principles of persuasion leading to success in the 18th century.

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À propos de l?auteur

Lucas Haasis is a postdoctoral researcher and the research coordinator of the UK-German Prize Papers Project (www.prizepapers.de). He is also a lecturer of Early Modern History at the Carl von Ossietzky University of Oldenburg, Germany. His research focusses on 18th-century letter-writing practices, mercantile culture of the 18th century, materiality studies, and praxeological approaches in historiography and global microhistory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Transcript Verlag
Date d'édition
2023
Langue
anglais
ISBN 10 
3837656527
ISBN 13 
9783837656527
Reliure
Broché
Numéro d'édition
1
Nombre de pages
600
Coordonnées du fabricant
non disponible
Personne responsable
non disponible