How Emotion and Motivation Shape Decision-making: The Underlying Mechanism of Decision-making - Couverture souple

Xing, Cai

 
9783838306612: How Emotion and Motivation Shape Decision-making: The Underlying Mechanism of Decision-making
Couverture souple
ISBN 10 : 3838306619 ISBN 13 : 9783838306612
Editeur : LAP Lambert Academic Publishing, 2009

Synopsis

In recent years, psychologists and economists have increasingly realized that emotion plays an important role in the decision-making process. This book is interesting to read in that it provides an opportunity to explore how and why different emotional experiences influence the way individuals reach their decisions and their decision outcomes. The author also explained how and why older people reach their decisions differently from their younger counterparts. The interesting findings revealed in this book has implications across many domains of everyday life. For example, the author discussed how to take into account the audiences' feelings in advertisement industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In recent years, psychologists and economists have increasingly realized that emotion plays an important role in the decision-making process. This book is interesting to read in that it provides an opportunity to explore how and why different emotional experiences influence the way individuals reach their decisions and their decision outcomes. The author also explained how and why older people reach their decisions differently from their younger counterparts. The interesting findings revealed in this book has implications across many domains of everyday life. For example, the author discussed how to take into account the audiences' feelings in advertisement industry.

Biographie de l'auteur

Cai Xing, Ph.D. in Psychology. Studied at Beijing NormalUniversity in Beijing,China and Brandeis University in Massachusetts, USA. Member of American Psychological Association and Society for Personality and Social Psychology. Dr. Cai Xing`s areas of special interest are emotion, motivation and decision-making.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
3838306619
ISBN 13 
9783838306612
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
Personne responsable
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