Articles liés à Techno-Relationship Innovations: Concept, Adoption...

Techno-Relationship Innovations: Concept, Adoption model, Empirical evidence - Couverture souple

Sophonthummapharn, Kittipong

 
9783838321660: Techno-Relationship Innovations: Concept, Adoption model, Empirical evidence
Couverture souple
ISBN 10 : 3838321669 ISBN 13 : 9783838321660
Editeur : LAP Lambert Academic Publishing, 2009

Synopsis

The adoption of appropriate technology can lead firms to greater business competency, improvement of business performance, and the creation of competitive advantage. The concept of Techno-relationship innovation is proposed and defined as a technology-related idea, process, method, product, or service that is intended to perform relationship marketing tasks and which is perceived as new to an individual or a firm. This book presents an adoption model used for exploring the factors affecting the adoption of techno-relationship innovations. By using an electronic customer relationship management (eCRM) application as a case study, the applicability of the adoption model is demonstrated. The Key Influential Factor (KIF) model is consequently presented, indicating the relative importance of each of the KIF for techno-relationship innovations. The book offers useful information to government, private agencies and technology suppliers who wish to encourage the adoption of such innovations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The adoption of appropriate technology can lead firms to greater business competency, improvement of business performance, and the creation of competitive advantage. The concept of Techno-relationship innovation is proposed and defined as a technology-related idea, process, method, product, or service that is intended to perform relationship marketing tasks and which is perceived as new to an individual or a firm. This book presents an adoption model used for exploring the factors affecting the adoption of techno-relationship innovations. By using an electronic customer relationship management (eCRM) application as a case study, the applicability of the adoption model is demonstrated. The Key Influential Factor (KIF) model is consequently presented, indicating the relative importance of each of the KIF for techno-relationship innovations. The book offers useful information to government, private agencies and technology suppliers who wish to encourage the adoption of such innovations.

Biographie de l'auteur

Dr. Kittipong Sophonthummapharn is a lecturer in business school at Rajamangala University of Technology Suvarnabhumi, Thailand. His main research interests are in the areas of e-business, e-commerce, Internet marketing, Marketing strategy, Techno-relationship innovation, Technology acceptance, Technology diffusion, IT & ICT,CRM & eCRM, and SMEs.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2009
Langue
anglais
ISBN 10 
3838321669
ISBN 13 
9783838321660
Reliure
Broché
Nombre de pages
292
Coordonnées du fabricant
non disponible
Personne responsable
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