Proactive Market Orientation in U.S. Medical Manufacturing Industry: Do medical manufacturers with high market orientation perform better financially and produce more innovative products? - Couverture souple

DeFoggi DBA, John; M., Jeffrey

 
9783838330280: Proactive Market Orientation in U.S. Medical Manufacturing Industry: Do medical manufacturers with high market orientation perform better financially and produce more innovative products?
Couverture souple
ISBN 10 : 3838330285 ISBN 13 : 9783838330280
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the United States. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater, & MacLachlan's concept of Proactive Market Orientation. A systematic assessment of key new product metrics are evaluated in relationship with proactive market orientation. The United States medical manufacturing industry is evaluated due to its commitment to innovation and investment in new products. There are surprising results and new insights into which metrics are most productive in managing new product development.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Market Orientation is a construct which has been widely discussed and researched over the last two decades. Until now it has not been studied within a specific industry with such a high impact as the medical manufacturers in the United States. This book looks at the extant literature on the topic of market orientation and builds on Narver, Slater, & MacLachlan's concept of Proactive Market Orientation. A systematic assessment of key new product metrics are evaluated in relationship with proactive market orientation. The United States medical manufacturing industry is evaluated due to its commitment to innovation and investment in new products. There are surprising results and new insights into which metrics are most productive in managing new product development.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838330285
ISBN 13 
9783838330280
Reliure
Broché
Nombre de pages
204
Coordonnées du fabricant
non disponible
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