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Disruptive Innovation ? A Strategy for New Product Development?: Can disruptive innovation, when used as a strategy in the development of new products guarantee success? - Couverture souple

Page, Tom

 
9783838331355: Disruptive Innovation ? A Strategy for New Product Development?: Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Couverture souple
ISBN 10 : 3838331354 ISBN 13 : 9783838331355
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

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Présentation de l'éditeur

Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838331354
ISBN 13 
9783838331355
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
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