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Understanding Consumer Behaviour: An Evaluation of the Degree of Consumer Ethnocentrism in Mauritius - Couverture souple

Ramsaran-Fowdar, Rooma R.

 
9783838337845: Understanding Consumer Behaviour: An Evaluation of the Degree of Consumer Ethnocentrism in Mauritius
Couverture souple
ISBN 10 : 3838337840 ISBN 13 : 9783838337845
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent of globalisation, domestic and foreign firms need to investigate consumer behaviour in cross cultural/national settings. This study aimed at evaluating the degree of consumer ethnocentrism among Mauritian consumers and at understanding their perceptions towards imported products and domestic products. The CETSCALE instrument used to measure consumer ethnocentrism in the USA was examined in the Mauritian context to assess its validity. The study also investigated the influence of demographic and lifestyle variables on the level of consumer ethnocentrism, and the impact of country of origin on several dimensions of the product, such as quality, value for money, status and esteem among others. Data were collected through personal and telephone interviews. Findings revealed that the CETSCALE was applicable to Mauritius and that Mauritians were not highly ethnocentric.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent of globalisation, domestic and foreign firms need to investigate consumer behaviour in cross cultural/national settings. This study aimed at evaluating the degree of consumer ethnocentrism among Mauritian consumers and at understanding their perceptions towards imported products and domestic products. The CETSCALE instrument used to measure consumer ethnocentrism in the USA was examined in the Mauritian context to assess its validity. The study also investigated the influence of demographic and lifestyle variables on the level of consumer ethnocentrism, and the impact of country of origin on several dimensions of the product, such as quality, value for money, status and esteem among others. Data were collected through personal and telephone interviews. Findings revealed that the CETSCALE was applicable to Mauritius and that Mauritians were not highly ethnocentric.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838337840
ISBN 13 
9783838337845
Reliure
Broché
Nombre de pages
128
Coordonnées du fabricant
non disponible
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