Communication and strategy for Marketing Life Insurance: A test Case of Donewell Insurance Company Limited in Ghana - Couverture souple
Synopsis
This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, contents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate.
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Communication and strategy for Marketing Life Insurance
Edité par
LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10 : 3838345568
ISBN 13 : 9783838345567
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, contents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate. 116 pp. Englisch. N° de réf. du vendeur 9783838345567
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Communication and strategy for Marketing Life Insurance
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3838345568
ISBN 13 : 9783838345567
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mensah Nicholas OppongNicholas Oppong Mensah is a: chemist, marketer, teacher, consultant and an insurance practitioner. Currently, he is a regional manager at Donewell Insurance Company Limited -the 6th Largest Insurance Company in . N° de réf. du vendeur 5415004
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EUR 41,05
Expédition à EUR 48,99
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Communication and strategy for Marketing Life Insurance
Edité par
LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10 : 3838345568
ISBN 13 : 9783838345567
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, contents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch. N° de réf. du vendeur 9783838345567
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EUR 49
Expédition à EUR 60
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
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Communication and strategy for Marketing Life Insurance : A test Case of Donewell Insurance Company Limited in Ghana
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3838345568
ISBN 13 : 9783838345567
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This publication advances knowledge on the use of communication as a strategic resource for life Insurance marketing in developing countries. It presents a case for the adoption of innovative techniques in the choice of: channels, contents, mediums, materials, methods, dialects, dielectrics,and humans to appeal to various customers. This scholarly work which has six robust chapters adopts a case study strategy using Kotler and Keller communication planning model with slight modification by the author as a framework to extend knowledge in marketing communications. This was done to equip practitioners and academicians with sound principles for planning Marketing Communication in the life insurance industry for sustainable development and its concomitant positive spill over effect in GDP growth. In conclusion, this publication gives credence to the notion that customers are becoming sophisticated and any communication technique that undermines customer intelligence in the form of deception would not stand the test of time. However, it makes explicit the benefits and blessings of communication that hinge on information and entertainment principles at a level customers can appreciate. N° de réf. du vendeur 9783838345567
Acheter neuf
EUR 49
Expédition à EUR 60,96
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
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Communication and strategy for Marketing Life Insurance | A test Case of Donewell Insurance Company Limited in Ghana
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3838345568
ISBN 13 : 9783838345567
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Communication and strategy for Marketing Life Insurance | A test Case of Donewell Insurance Company Limited in Ghana | Nicholas Oppong Mensah | Taschenbuch | 116 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783838345567 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 106671859
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EUR 43,30
Expédition à EUR 70
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Quantité disponible : 5 disponible(s)