Unlocking Emerging Markets: Brand to Win - Couverture souple

Eisingerich, Andreas; Bhardwaj, Gunjan

 
9783838346748: Unlocking Emerging Markets: Brand to Win
Couverture souple
ISBN 10 : 3838346742 ISBN 13 : 9783838346748
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Businesses are increasingly forced to compete on price rather than on product or service quality, where they have a distinct competitive edge sustained by highly efficient processing and delivery systems. Conventional wisdom suggests businesses to localize their service offering, provide less, and compete on price. Yet in so doing, firms will lose their leading position and worse, tarnish their global brand image. We suggest an alternative route. That is, businesses need to realign internally and externally so as to create innovative strategic space that enables them to avoid vicious price traps and achieve sustainable performance. Through such strategic realignments, businesses can build intimate consumer-brand relationships and enhance their global brand equity with tailored strategies to meet local competition and institutional demands, both winning their battle in China and other emerging markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838346742
ISBN 13 
9783838346748
Reliure
Broché
Nombre de pages
60
Coordonnées du fabricant
non disponible
Personne responsable
non disponible