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Producing experience in marketplace encounters: A Study of consumption experiences in art exhibitions and trade fairs - Couverture souple

Ahola, Eeva-Katri

 
9783838346755: Producing experience in marketplace encounters: A Study of consumption experiences in art exhibitions and trade fairs
Couverture souple
ISBN 10 : 3838346750 ISBN 13 : 9783838346755
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

There has been growing interest in the nature of experience in the field of marketing and consumer research. However, a theoretically sophisticated and empirically well-grounded understanding of what constitutes a consumption experience in the context of cultural services still seems to be lacking. In the chapters and sections of this book, a theoretical framework for analyzing consumption experiences in the context of cultural services is developed. Moreover, the study investigates empirically how consumers give meanings to consumption experiences in art exhibitions and trade fairs. Based on the data, four cultural themes through which consumers give meaning to consumption experience of cultural services were identified. These themes are sensibility, progress, corporality, and fellowship. Each theme consists of several sub-themes which are analyzed in detail. The study suggests that consumers take part in the struggle of meaning of experience in marketplace encounters as aesthetic agents. The book should be of interest to marketers considering development of the service offerings.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838346750
ISBN 13 
9783838346755
Reliure
Broché
Nombre de pages
200
Coordonnées du fabricant
non disponible
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