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Unilever's Shakti project: empowering Rural Indian Women: Bottom of the Pyramid in practice - Couverture souple
Synopsis
This research is on the positive and negative aspects of Unilever's Shakti-project, a prime example of marketing to the ‘Bottom of the Pyramid’ as put forward by C.K. Prahalad (2006). Poor rural Indian women are recruited to become small-scale entrepreneurs by Hindustan Lever, the Indian subsidiary of the Anglo-Dutch multinational Unilever. These women start earning an own income by selling hygiene products in their local community. According to Hindustan Lever, the economic and social status of the women would improve considerably by being a Shakti-entrepreneur. It was found that the Shakti-project does have a positive effect on some women in terms of extra income and empowerment. However, if women do not reach their sales targets, Hindustan Lever is relentless in its actions.
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À propos de l?auteur
Bart Loman is a lecturer and researcher at the Centre for International Development Issues Nijmegen (CIDIN), an academic instute of the Radboud University. Next to research on Bottom of the Pyramid, he is coordinator of the NGO database (www.ngo-database.nl), a database of Dutch NGO expenditures.
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Unilever s Shakti project: empowering Rural Indian Women
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838352408
ISBN 13 : 9783838352404
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Loman BartBart Loman is a lecturer and researcher at the Centre for International Development Issues Nijmegen (CIDIN), an academic instute of the Radboud University. Next to research on Bottom of the Pyramid, he is coordinator of. N° de réf. du vendeur 5415652
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Unilever''s Shakti project: empowering Rural Indian Women : Bottom of the Pyramid in practice
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3838352408
ISBN 13 : 9783838352404
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research is on the positive and negative aspects of Unilever's Shakti-project, a prime example of marketing to the Bottom of the Pyramid as put forward by C.K. Prahalad (2006). Poor rural Indian women are recruited to become small-scale entrepreneurs by Hindustan Lever, the Indian subsidiary of the Anglo-Dutch multinational Unilever. These women start earning an own income by selling hygiene products in their local community. According to Hindustan Lever, the economic and social status of the women would improve considerably by being a Shakti-entrepreneur. It was found that the Shakti-project does have a positive effect on some women in terms of extra income and empowerment. However, if women do not reach their sales targets, Hindustan Lever is relentless in its actions. N° de réf. du vendeur 9783838352404
Quantité disponible : 1 disponible(s)
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Unilever''s Shakti project: empowering Rural Indian Women
Edité par
LAP LAMBERT Academic Publishing Mrz 2010, 2010
ISBN 10 : 3838352408
ISBN 13 : 9783838352404
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research is on the positive and negative aspects of Unilever's Shakti-project, a prime example of marketing to the Bottom of the Pyramid as put forward by C.K. Prahalad (2006). Poor rural Indian women are recruited to become small-scale entrepreneurs by Hindustan Lever, the Indian subsidiary of the Anglo-Dutch multinational Unilever. These women start earning an own income by selling hygiene products in their local community. According to Hindustan Lever, the economic and social status of the women would improve considerably by being a Shakti-entrepreneur. It was found that the Shakti-project does have a positive effect on some women in terms of extra income and empowerment. However, if women do not reach their sales targets, Hindustan Lever is relentless in its actions. 88 pp. Englisch. N° de réf. du vendeur 9783838352404
Quantité disponible : 2 disponible(s)
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Unilever''s Shakti project: empowering Rural Indian Women
Edité par
LAP LAMBERT Academic Publishing Mär 2010, 2010
ISBN 10 : 3838352408
ISBN 13 : 9783838352404
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This research is on the positive and negative aspects of Unilever''s Shakti-project, a prime example of marketing to the ¿Bottom of the Pyramid'' as put forward by C.K. Prahalad (2006). Poor rural Indian women are recruited to become small-scale entrepreneurs by Hindustan Lever, the Indian subsidiary of the Anglo-Dutch multinational Unilever. These women start earning an own income by selling hygiene products in their local community. According to Hindustan Lever, the economic and social status of the women would improve considerably by being a Shakti-entrepreneur. It was found that the Shakti-project does have a positive effect on some women in terms of extra income and empowerment. However, if women do not reach their sales targets, Hindustan Lever is relentless in its actions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. N° de réf. du vendeur 9783838352404
Quantité disponible : 2 disponible(s)