Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest? - Couverture souple

Thorsteinsson, Gísli; Page, Tom

 
9783838355474: Innovative Packaging Design for Fast Moving Consumer Goods: How well do we need to design to get consumer interest?
Couverture souple
ISBN 10 : 3838355474 ISBN 13 : 9783838355474
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

There are many research reports regarding packaging and its guidelines of design and development being well designed to maximise consumer interest, but premium and mass brands with their split in the market is not a well explored subject matter. This book examines packaging techniques and methods, moreover on psychological reasoning behind user and consumer decisions. It also uncovered strong links to standard pack design within both industries being a foundation for brands to build upon with special decorations and finishes to customise and dictate what user market the product is aimed at.

Biographie de l'auteur

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838355474
ISBN 13 
9783838355474
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne