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Motivational Use of Web News: Motives, Activity, and Evaluations: The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction - Couverture souple
Synopsis
This dissertation examines predictable links among motives, three types of activity levels: selectivity, involvement, and utility, which could influence evaluations of news use: affinity, dependency, and satisfaction. A survey on respondents at a university campus community was conducted for data collection. A total of 414 analyzable responses were used for analysis. The results found that frequent Web news users had affinity with, dependency on, and satisfaction with Web news. Exciting entertainment and personal/social utility motives play determining roles in predicting positives evaluations of Web news. Two activity levels: cognitive involvement and utility of Web news use, were important mediating factors between Web news motives and evaluations.
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Motivational Use of Web News: Motives, Activity, and Evaluations
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LAP LAMBERT Academic Publishing Apr 2010, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This dissertation examines predictable links among motives, three types of activity levels: selectivity, involvement, and utility, which could influence evaluations of news use: affinity, dependency, and satisfaction. A survey on respondents at a university campus community was conducted for data collection. A total of 414 analyzable responses were used for analysis. The results found that frequent Web news users had affinity with, dependency on, and satisfaction with Web news. Exciting entertainment and personal/social utility motives play determining roles in predicting positives evaluations of Web news. Two activity levels: cognitive involvement and utility of Web news use, were important mediating factors between Web news motives and evaluations. 192 pp. Englisch. N° de réf. du vendeur 9783838355702
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Motivational Use of Web News: Motives, Activity, and Evaluations : The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This dissertation examines predictable links among motives, three types of activity levels: selectivity, involvement, and utility, which could influence evaluations of news use: affinity, dependency, and satisfaction. A survey on respondents at a university campus community was conducted for data collection. A total of 414 analyzable responses were used for analysis. The results found that frequent Web news users had affinity with, dependency on, and satisfaction with Web news. Exciting entertainment and personal/social utility motives play determining roles in predicting positives evaluations of Web news. Two activity levels: cognitive involvement and utility of Web news use, were important mediating factors between Web news motives and evaluations. N° de réf. du vendeur 9783838355702
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Motivational Use of Web News: Motives, Activity, and Evaluations
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Kang SeokSeok Kang is an assistant professor in the Department of Communication at the University of Texas at San Antonio. His research interest is new media impacts. His articles have appeared in Journal of Broadcasting & Electronic. N° de réf. du vendeur 5415955
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Motivational Use of Web News: Motives, Activity, and Evaluations
Edité par
LAP LAMBERT Academic Publishing Apr 2010, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This dissertation examines predictable links among motives, three types of activity levels: selectivity, involvement, and utility, which could influence evaluations of news use: affinity, dependency, and satisfaction. A survey on respondents at a university campus community was conducted for data collection. A total of 414 analyzable responses were used for analysis. The results found that frequent Web news users had affinity with, dependency on, and satisfaction with Web news. Exciting entertainment and personal/social utility motives play determining roles in predicting positives evaluations of Web news. Two activity levels: cognitive involvement and utility of Web news use, were important mediating factors between Web news motives and evaluations.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 192 pp. Englisch. N° de réf. du vendeur 9783838355702
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Motivational Use of Web News: Motives, Activity, and Evaluations | The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
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Taschenbuch. Etat : Neu. Motivational Use of Web News: Motives, Activity, and Evaluations | The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction | Seok Kang | Taschenbuch | 192 S. | Englisch | 2010 | LAP LAMBERT Academic Publishing | EAN 9783838355702 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. N° de réf. du vendeur 101205098
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Motivational Use of Web News: Motives, Activity, and Evaluations: The Influences of Information and Entertainment Seeking on selectivity, involvement, utility, and satisfaction
Edité par
LAP Lambert Academic Publishing, 2010
ISBN 10 : 3838355709
ISBN 13 : 9783838355702
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Paperback. Etat : Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book. N° de réf. du vendeur ERICA79038383557096
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