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Use of Political Marketing in Reinventing The Conservatives: How The Conservatives Became a More Market-oriented Party - Couverture souple
Synopsis
The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron?s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.
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Présentation de l'éditeur
The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron?s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Use of Political Marketing in Reinventing The Conservatives : How The Conservatives Became a More Market-oriented Party
Edité par
LAP Lambert Acad. Publ., 2010
ISBN 10 : 3838361423
ISBN 13 : 9783838361420
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Seiten: 108 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 7769732/2
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Use of Political Marketing in Reinventing The Conservatives
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838361423
ISBN 13 : 9783838361420
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Heczko PavelPavel Heczko studied International Politics and Diplomacy at the University of Economics in Prague and Media and Communication Studies at the Charles University. He is currently working in management consulting.The . N° de réf. du vendeur 5416494
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