Articles liés à Use of Political Marketing in Reinventing The Conservatives:...

Use of Political Marketing in Reinventing The Conservatives: How The Conservatives Became a More Market-oriented Party - Couverture souple

Heczko, Pavel

 
9783838361420: Use of Political Marketing in Reinventing The Conservatives: How The Conservatives Became a More Market-oriented Party
Couverture souple
ISBN 10 : 3838361423 ISBN 13 : 9783838361420
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron?s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The society has changed. Party identification and membership have declined dramatically. Instead, new political movements have emerged and electoral volatility has increased. Voters are acting as customers and politics is often seen as a product, which is evaluated on its merits. As a result, political parties have changed as well. They are embracing sophisticated marketing methods and techniques in order to achieve their goals: design the product, gain support, win election and ultimately stay in power. This book describes the rise of marketing in British politics at the beginning of the 90s and analyzes the use of political marketing by the Conservative Party. It follows the election defeat 1997 and the subsequent attempts to modernize the party as well as David Cameron?s rebranding efforts up until September 2008. The book combines traditional marketing management science with the three level conceptual model by Lees- Marshment. The text should help shed some light on this new exciting phenomenon in both marketing and politics and should be useful for students and professionals hoping to gain a better understanding of political marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838361423
ISBN 13 
9783838361420
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne