Articles liés à Fashion Market and Design Management: How does a high...

Fashion Market and Design Management: How does a high street fashion brand manage its new product development process to meet the demand of a new market - Couverture souple

Liu, Shuang

 
9783838362847: Fashion Market and Design Management: How does a high street fashion brand manage its new product development process to meet the demand of a new market
Couverture souple
ISBN 10 : 3838362845 ISBN 13 : 9783838362847
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This research covers how high street fashion companies manage the new product development process to meet the demands of a new market.It give some definitions in the beginning of the literature review. And the primary research presents two case studies to help the reader understand the theories in the literature review.In the conclusion, I summarize the opinions from literature review and primary research, and make some suggestions about the standard process of a high street fashion company trying to enter a new market and to a company already in this market segment and interested in expanding its brand to a new market.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research covers how high street fashion companies manage the new product development process to meet the demands of a new market.It give some definitions in the beginning of the literature review. And the primary research presents two case studies to help the reader understand the theories in the literature review.In the conclusion, I summarize the opinions from literature review and primary research, and make some suggestions about the standard process of a high street fashion company trying to enter a new market and to a company already in this market segment and interested in expanding its brand to a new market.

Biographie de l'auteur

I am a girl who always enjoy to learn new things, to see new places, to meet new friends. I think to be a student forever is the happiest thing in the world. I hope this book will give me achance to meet more new friends.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3838362845
ISBN 13 
9783838362847
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne