Price Flexibility in Relation to Consumer Purchasing Behaviour Online: Business to Consumer Electronic Commerce - Couverture souple

OMIGIE, MERCY

 
9783838371382: Price Flexibility in Relation to Consumer Purchasing Behaviour Online: Business to Consumer Electronic Commerce
Couverture souple
ISBN 10 : 3838371380 ISBN 13 : 9783838371382
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Successful setting of Prices is one of the most crucial challenges faced by companies. Most often, attempts are made to carryout purchases from a virtual company once, and never again. This is an evidence of lack of second interest by the consumer which can be as a result of distanced relationship or price implementation mechanism. Besides,consumers tend to see the flexibility in pricing applications by companies before they decide whether to purchase or not. So,for companies that are not virtual, there is always a challenge to meet the demand of such consumers. Though traditional business approaches are still applicable to marketing proceeds, but is gradually going down the drain as electronic business is overtaking marketing environment. This book therefore provide a trend of success to traditional companies who might see the need to embark on internet business. For internet companies, who need better approaches on how to manage their pricing issues. Furthermore, the book will give good knowledge to consumers who are either internet literates or illiterates.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838371380
ISBN 13 
9783838371382
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne