Ads that Talk Back: Exploring Media Advertising through Drama with Inner-City Students - Couverture souple

Conrad, Diane

 
9783838379227: Ads that Talk Back: Exploring Media Advertising through Drama with Inner-City Students
Couverture souple
ISBN 10 : 3838379225 ISBN 13 : 9783838379227
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

This reflective practice case study completed for my master's degree involved creating and delivering a unit for inner-city high school students integrating drama and media literacy/production with a focus on advertising. It used socially critical or issues- based drama to examine the relationship between youth and media advertising, to draw out and question their meanings/understandings, towards finding appropriate ways of teaching media studies. Analysis of students' responses to the work and the media messages they created saw these young people as sophisticated readers of advertisements who made meanings that spoke to their needs, desires and life experiences. The study forced a re-evaluation of the critical perspective brought to the teaching, which led to a more pluralistic stance that allowed the intersection of public and private realms of knowing and the acknowledgement of students' desiring identities. In representing the research data the study took an alternative arts-based approach by depicting significant teaching/learning moments through scripted scenes.

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Présentation de l'éditeur

This reflective practice case study completed for my master's degree involved creating and delivering a unit for inner-city high school students integrating drama and media literacy/production with a focus on advertising. It used socially critical or issues- based drama to examine the relationship between youth and media advertising, to draw out and question their meanings/understandings, towards finding appropriate ways of teaching media studies. Analysis of students' responses to the work and the media messages they created saw these young people as sophisticated readers of advertisements who made meanings that spoke to their needs, desires and life experiences. The study forced a re-evaluation of the critical perspective brought to the teaching, which led to a more pluralistic stance that allowed the intersection of public and private realms of knowing and the acknowledgement of students' desiring identities. In representing the research data the study took an alternative arts-based approach by depicting significant teaching/learning moments through scripted scenes.

Biographie de l'auteur

Dr. Diane Conrad is Associate Professor of Drama/Theatre Education, in Secondary Education at the University of Alberta. She teaches drama teacher education, curriculum studies and arts-based research. Her applied theatre research with at-risk, incarcerated and street-involved youth uses a particpatory arts-based approach.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838379225
ISBN 13 
9783838379227
Reliure
Broché
Nombre de pages
172
Coordonnées du fabricant
non disponible
Personne responsable
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