Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit - Couverture souple

Börjeson, Mauritz; Pettersson, Andreas

 
9783838384467: Moving from Practice towards Science: Defining Go-To-Market model and setting it up to turn potential into profit
Couverture souple
ISBN 10 : 3838384466 ISBN 13 : 9783838384467
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Moving from Practice towards Science - Defining Go- To- Market model and setting it up to turn potential into profit was written in 2009 as a response to the challange within high tech IT firms to organize their sales and marketing resources to achieve maximum market leverage. Managers across industries and across borders are struggling with expensive yet growth-limiting sales channels. The authors have come up with a set of solutions to Go-To-Market challenges managers are wrestling with; solutions grounded and explained in a way compelling to most executive managers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Mr. Börjeson and Mr. Pettersson earned the S.E.R.O. title Swedish Campions in Business and Economics in 2009. They both graduated with a Masters in International Business from Umeå School of Business in 2010.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838384466
ISBN 13 
9783838384467
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
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